In 1932 Joe bought a small factory on 76 Stafford St. in Toronto and founded the Ontario Tobacco Company Ltd., producing pipe and fine tobacco as well as rolling handmade cigars, which he sold to other independent cigar stores.

One day a salesman from the US showed up who was trying to sell two cigar rolling machines from Sweden that had been ordered for a customer that had changed his mind after ordering them. Joe agreed to purchase them at the reduced cost and the salesman promised to stay in Toronto for a few days afterwards to show them how to operate them. A few years later, Joe travelled to Sweden to buy two more of the same machines.