HOUSE OF HORVATH

OUR COMPANY

TRADITION

Over 85 years of cigar industry experience is the foundation that drives our passion. It provides the bedrock for us to shape Canada’s continuously evolving cigar marketplace. Our experience notwithstanding, we don’t rest on our laurels. We are in the enviable position of having timeless core values that allow us to be a modern and contemporary company able to quickly adapt to an ever-changing market.

QUALITY

The Horvath commitment to quality begins with the selection of the finest tobaccos available. Strict quality control procedures are followed at every stage of the production process ensuring that only the very best cigars make it to market. Quality is also embodied in the cigars we represent from our world-renowned international suppliers.

INTEGRITY

This is arguably our most important founding principle and is represented in all of our interactions and business dealings. We view our staff, our respected international suppliers, and the valued Canadian retailers representing our products as partners in our business. Indeed, they are all part of the extended Horvath family.

House Of Horvath

Our Beginnings

“It begins with my grandfather, who started the Ontario Tobacco Company in 1932,” explains Cathy O’Shea, who took over the role as president of House of Horvath in 2011. “He invented a machine that transformed the industry; he was the first person to create the mechanical process to place a plastic tip on a cigar and from there, the market grew and changed.”

In 1969, he sold the company and in 1977, Cathy’s father, Joseph Horvath Jr., opened the doors of House of Horvath with the value proposition of offering “the best quality to price ratio in the business.” Cathy, along with her husband, Colm O’Shea, the company’s executive vice president, have been restructuring the business since 2011, adding new employees to join the Horvath family, and increasing technology with a new back office system.

House Of Horvath

Our Values

While Cathy makes improvements to keep pace with the industry, she says the core values at the heart of her business aren’t going anywhere. “The company was founded on three principles – quality, tradition, and integrity. We’ve remained true to these core values throughout the years, and we believe they are the key to our success.”

These values, affirmed in all House of Horvath employees, help the company develop strong relationships with industry partners from suppliers to full-service distributors and retailers. “Building relationships isn’t always about having the best pricing or the best packaging – it’s about trust. A tobacco buyer or retailers has to trust the salesperson and the company they represent,” says Colm. House of Horvath Sales Representatives pay regular visits to their retail customers, assessing needs, sharing knowledge, and working with retailers to find the most profitable balance of products in the stores.

House Of Horvath

Our Process

“The OTP sector is an important category to convenience-gas retailers as it occupies a small footprint while delivering an excellent return on investment,” says Cathy. “While OTP can be a somewhat small contributor to overall tobacco sales, it represents the highest margin opportunities in the category.” But the high profit margins don’t mean it’s easy for retailers to find success, especially with dark market legislation, contraband, and new government regulations coming down the pipeline. That’s why House of Horvath invests in its sales representatives and arms its full service distributor partners with tools to provide product knowledge and education to keep retailers abreast of industry trends and regulations.

“Numerous and evolving federal and provincial tobacco regulations, coupled with rigorous compliance standards, require retailers to be vigilant in remaining informed,” explains Cathy. Colm, who works on the government relations side of the business, says the biggest opportunity for retailers is to “leverage the strength of your member associations,” as elected representatives are always prepared to listen to stakeholders like the Convenience Industry Council of Canada and its affiliates when it comes to regulatory concerns.

House Of Horvath

Our Team

The Horvath family has been in the business for more than 85 years, and our new and improved business approach only helps solidify its place as a strong, family-oriented business in the industry. “Our People believe in this company and are a part of this family, which is the same for the store owners,” says Colm. “Every sale we make is backed by the 61 people who work here, and retailers can relate to that.”

“Everybody who works for us feels like part of the family, and that’s really important to us. It’s critical to build trust with our customers, suppliers, and everyone we deal with,” says Cathy. “We’re passionate about this business, and we’re in it for the long haul.”

FROM LEAF TO CIGAR

Factory Tours

Take the journey with House Of Horvath and explore how your favourite cigar goes from leaf to finished product and the entire process involved in nurturing flavour, intensity and style.

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