Facts are muddy as to exactly when Romeo e Julieta first decided to add Churchill’s name to their Cuban cigar. Some say it occurred during a visit from the Prime Minister sometime in the 1940s. Others say it didn’t appear until well into the 1950s.
Though it varies from brand to brand, today Churchill-sized cigars are thought to encompass any cigar that measures 6 3/4 inches to 7 3/8 inches long, with a ring gauge of at least 47. They are a powerful and somewhat imposing size of cigar, which typically take between 1 hour to 1 hour 45 minutes to be smoked.
Falling behind only robustos in popularity, Churchills are the second-biggest selling size of cigar in the world. When people commonly think of cigars, the prototypical image that often comes to mind is something that appears ‘Churchill-sized’.
Surprisingly, today Churchill-sized cigars are difficult to find in Cuba. Cuba’s Romeo y Julieta line has evolved to include a Short, Wide and Petit Churchill which are not made in traditional Churchill length.
Winston Churchill’s association with cigar smoking was not just a personal habit; it was also a symbol of his larger-than-life personality. He viewed cigars as a way to project an image of strength, power, and authority and firmly believed that cigar smoking readied him to face the daunting challenges of his personal and political life.
Though we certainly don’t advocate mirroring Churchill’s indulgent daily routine – the magnificence of his legacy is undeniable.